Web Analytics: An Hour a Day 2007 г Мягкая обложка, 480 стр ISBN 0470130652 инфо 6575a.

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy Web analytics expert Avinash Kaushik, in his thought-provoking style, debunksаьфъб leading myths and leads you on a path to gaining actionable insights from your analytics efforts Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centriбкятеc mindset without sacrificing your company’s bottom line Pap/Cdr edition Автор Эвинаш Каушик Avinash Kaushik.